When it comes to making a lasting impression, businesses understand the importance of branding. However, in addition, branding doesn’t stop at logos and slogans; it extends to every facet of your company’s identity, including the physical spaces where you operate. As the seasons change, so too should your approach to branding, and furthermore, fall presents a unique opportunity to showcase your business identity through landscaping. This blog will explore how commercial spaces can use fall-themed landscaping to enhance their brand image, engage customers, and create a memorable experience. To make this journey insightful and inspiring, we will walk you through real-world examples of commercial properties that have masterfully integrated autumn elements into their outdoor spaces.
Creating a Seasonal Statement
With its vibrant foliage, crisp air, and cozy vibes, fall provides a perfect backdrop for businesses to create a memorable impression. Just as fashion brands change their store displays to match the season, commercial properties can also harness the transformative power of autumn to make a statement about their identity.
One remarkable example of this includes The Grove, a renowned shopping and entertainment complex in Los Angeles. As summer transitions to fall, the entire ambiance of The Grove undergoes a spectacular transformation. The towering palm trees that define the landscape adorn themselves with warm-hued leaves, and decorative gourds and pumpkins also appear throughout the property. This autumnal makeover truly enhances the visual appeal of the atmosphere. Moreover, it signals visitors that The Grove understands the changing seasons and remains committed to offering a dynamic and immersive shopping experience. This serves as a brilliant example of how a commercial space can utilize landscaping to narrate a seasonal story while strengthening its brand.
Engaging the Senses
Fall landscaping doesn’t focus solely on appearances but also engages all the senses. Imagine stepping onto a hotel property and being greeted by the earthy scent of fallen leaves, the soft crunch of gravel paths underfoot, and the warm glow of strategically placed outdoor lighting. These sensory experiences can leave a lasting impression on guests and significantly contribute to a business’s brand identity.
In Asheville, North Carolina, The Omni Grove Park Inn, a historic mountain resort, has mastered the art of sensory branding through fall landscaping. Their outdoor spaces come alive in the autumn months. Vibrant foliage surrounds the property, creating a picturesque setting, while scattered fire pits offer warmth as well as a sense of camaraderie. Guests can sip on seasonal beverages and take in the breathtaking views while being enveloped in the sights, sounds, and delightful scents of fall. The Omni Grove Park Inn has successfully aligned its brand with the sensory delights of the season, and this has made it a sought-after destination for fall travellers.
Stay Tuned for More Insights
Stay tuned as we explore more real-world examples and go deeper into businesses’ strategies to leverage fall landscaping for year-round branding. Whether you’re in the commercial real estate sector or simply looking for inspiration to enhance your outdoor spaces, this blog will provide insights and ideas that can transform your approach to branding.